Advertising and Promotion Essay 3 - 12313 Words

Ethames Graduate School Shamim Ahmed Mojumder Table of content | Page Number | Requirement 1 | P 1.1 | Explain the communication process that applies to advertising and promotion. | 3 | P 1.2 | Explain the organisation of the advertising and promotions industry. | 5 | P 1.3 | Assess how promotion is regulated. | 7 | P 1.4M 1 | Examine current trends in advertising and promotion.How has the ICT impact the above organisation’s advertising and promotion. | 9 | Requirement 2 | P 2.1 | Explain the role of advertising in an integrated promotional strategy for a business or product decisions. | 13 | P 2.2 | Explain branding and how it is used to strengthen a business or product. | 14 | P 2.3M 2 | Review the creative aspects of†¦show more content†¦Any inappropriate information included in the message can lead to misunderstanding and misinterpretation by the receiver. Organisations spend a lot of money and time on market research to understand the needs and demand and the extent of the understanding of their consumers ( Fill, 2002). Signal and Channel: Encoded message has to be put in form of signal that is capable of being transmitted. Channel is the means through which the message is to be transmitted to the receiver from the source. Channel can be personal or non-personal. Non-personal channel is may be mass media advertising which can reach a large number of audiences at a time where personal channels such as face-to-face contacts and word of mouth communication can be much more effective and influential and that’s probably because these communications are more flexible and can change with the circumstances. Decoding, Receiver and Realms of Understandings: After receiving the message the receiver(s), the target audience interprets the message and converts into thought. This process is called decoding. There are few factors that influence and impact this process namely, experiences, perceptions, attitudes, behaviour and values of both source and receiver. It is more likely to have a successful communication if the source and receiver understand each other or have some common ground in the realms of understandings. Before any organisations go for any advertising they research the realms ofShow MoreRelatedImpact of Sales Promotion on Sales Volume, in Unilever (Nig.) Plc1171 Words   |  5 Pagessales promotion on sales volume, in UNILEVER (Nig.) PLC Introduction For years, most companies concentrated their promotional functions through the use of sales promotions through mass media advertising. In almost all aspects of marketing communication, companies depend on expertise of advertising agencies. 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